Robert Matthees

You will focus here

(now here)

Look left, you failed

Read E-commerce &
User Experience (UX)

Latest Articles / Concepts & Papers


How to Set Up Google Analytics for Opt-Out/In Cookies & Do-not-Track Browser-Settings

Google Analytics Data Privacy JavaScript Plugin
(Implementation Time: from 5min)

Inspired by the GDPR & EU Privacy Regulations, I was looking into a Google Analytics Set-up that respects the Data Privacy Choices of Website Visitors / Online Shop Users, but still tracks their Orders & Transactions properly. Click here for the outcome.

JavaScript Plugin


Advanced User Identification in Multi- & Cross-Device Tracking

Cross Device Customer Journey
(Reading Time: 10min)

I never got why people say users need to have a registered account or even need to be logged in that we can identify them for Web Analytics & Tracking Purposes. You can even get their names, postcodes and local addresses if you want.

Cross-Device Tracking


Tracking AdBlockers in Google Analytics without JavaScript / Cookies

Adblock Cookie Monster
(Reading Time: 8min)

Have you realised that most AdBlockers kick out your Google Analytics Tracking too? Find out how to track them anyway here (Example Code in JavaScript / PHP).

AdBlock Google Analytics


Micro Moments & Moments of Truth — Mobile UX in Time

Mobile UX in Time
(Reading Time: 18min | Videos: 25min)

What do you need to know about Micro Moments, Moments of Truth, Mobile User Experience (UX), Time Perception, and Decision Making to create great Products with engaging Touchpoints for your Customers?

Mastering Mobile UX & Micro Moments


Product Design & User Research — Learning Module

Product Design & User Research
(Reading Time: 22min)

As we are living in a world of products, and it's about us to make it more fun: How do people perceive your product?

Learn Product Design & User Research

Featured & Peer Reviewed (e.g.)

Google Analytics: Social Traffic, KW 26 - 2017
(Google Analytics: Social Traffic, CW 26-2017)

GitHub Open Source (05/2017)

ga-rm.js Plugin for Interaction Tracking
in Google Analytics

Thanks for your Feedback.

Robert Matthees Keynote Mobile UX, 8. Juni 2017
(Keynote: mobile? customer first! de flag )